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Master class “Book trailer- is a contemporary way of promotion of a book in a library”

Master class “Book trailer- is a contemporary way of promotion of a book in a library” Master class “Book trailer- is a contemporary way of promotion of a book in a library”Presenting books to a reader and promoting reading of books in a global cultural community, book trailers turned into a separated individual genre unifying literature, visual art and internet. 

The information on the book in a video clip that lasts less than 3 minutes is given in such a way that there is a wish to take it and read it emerges. 

Such video clips are shot both for modern books and books that became the world classics. The majority of  book trailers are being uploaded on popular video hosting that contributes their active spreading on the internet. 

I want to create a book trailer. What do I have to do for this? To understand which book trailers may exist and how they are being created. Exactly this issue was discussed on a master class “Book trailer- is a contemporary way of promotion of a book in a library” in Belinskiy central city library on the 27th of June, 2017. 

Yekaterina Nikolayevna Viryutina, a deputy of the department of scientific – methodical works of Korolenko Kharkiv’s city scientific library introduced us the basic stages of the creation of a book trailer:

First stage: selection of a book for advertisement. 

Seconds stage: creating of a scenario to a book trailer 

Master class “Book trailer- is a contemporary way of promotion of a book in a library” Master class “Book trailer- is a contemporary way of promotion of a book in a library”

Third stage: selection of means for creation of a book trailer and a program realization: selection of stuff for a video row; recording of a necessary audio stuff; selection of a program for a work with the video; selection of service; selection of GIF- animation and footage; Conclusive stage – video editing

Fourth stage: expertize and accommodation of a book trailer for a user. 

Having stages and a technology of creation of book trailers learnt, the participants tried to be jury and carefully analyzed the book trailers that were offered. In process of analyzing each one realized their mistakes made in course of the work on their book trailer!

To sum up, I chose the book, determined a genre of my book trailer, created its scenario, chose a program and I ‘m starting creating!


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